My Story

I strongly believe that

“A great design or product can motivate you, make you curious, inspire you and delight you”

Hi! I am a UI/UX designer with a background in graphic and multimedia design.
Currently, I am working as a UI designer at MRM/McANN.

Born and brought up in India, I travelled across the globe 8 years ago! My international experience and diverse influences gives me a unique ability to connect with people.

I pursued a degree in Commercial Arts & Advertising (BFA) in 2008 and started my career as a Graphic Designer for an Ad Agency in Mumbai, India.

For more than 12+ years I have worked closely with companies & clients to transform their ideas into meaningful designs by collaborating with other team members to help businesses meet their goals successfully. As a Lead Creative Designer I have managed several projects single-handedly & effectively,

I have always had interest in learning how the interactive technology works and it’s impact on our day to day lives. So, I signed up for a UI design certification course in 2019 where I created 6 apps from user research to prototype by conducting user testing,

My background in Advertising helps me to understand the user psychology and find an analytical solution to their needs.

I understand the importance of visual engagement and brand identity because of my knowledge in Graphic Design.

As a UI/UX designer I am focused on creating user-centered products with maximum usability and visual appeal by taking into consideration user needs, frustrations as well as the business goal.

I do this by identifying most complex problems by research and analysis and find solutions through a creative approach, which has always been the core of my design and thinking process.

I love spending my time on some projects of my own!