Overview
Company: NeoNiche Integrated Solutions
Client: Promosalons India
Role: Lead Designer | Visual Direction | Illustration
Tools: Adobe Photoshop | Adobe Illustrator | Powerpoint Presentation
Context
I created branding (concept to deliverables) for a Fashion Fusion event that was held in Mumbai, India in 2011 for a Paris based brand. Branding included invitations, backdrops, giveaways, etc. The client provided with company guidelines & images. I first created some initial drafts to lay out few ideas for the E-invite, Invitation mailer, backdrop, set design etc. and then developed them using Adobe Photoshop and Adobe Illustrator. I created mockups and presentations and co-ordinated with the client to approve the final designs. Once everything was finalized, I prepared the files for print production.
Approach
The whole theme of the event was “Paris meets India” so I had to incorporate a landmark from Paris, so I chose Eiffel tower, I then created some hand sketches & digital illustrations.
Color Palette: Since the event was associated with fashion and glamour, I chose Magenta and white as my primary colors.
Deliverables
1) E invite and Direct Mailer
2) Set Design
3) Marketing Collateral
Set Design:
Based on the invitation design I then created banner designs that would be displayed on the stage. I also created a 3d display using 3d Max for presentation.
Final Result
This event was acknowledged in local and national media. You can read more about it here:
https://timesofindia.indiatimes.com/entertainment/events/mumbai/An-unique-event-held-in-Mumbai/articleshow/10704457.cms
