Context

Couple of logo designs that I created for clients and companies. My process starts with brainstorming couple of concepts and ideas based on what the client/business is looking for? After few rounds of rough drafts I start digitizing them in Adobe Illustrator or SketchApp. Then follows couple of rounds of iterations.

From left to right -

1) Umbilical Collection - This logo was created for a Jewelry brand which focused on Mother and Child jewelry. I wanted to represent the importance of the bond that mother and a child share and the name itself represented that Umbilical (for the umbilical cord) So I connected U and C in the logo.

Company- Exel Art Advertising

Client. - Umbilical Collection

2) Let’s meet - This logo design was an entry for a local competition and bagged first prize! This was created for a coffee shop

3) Netmagic connect 2012 - This logo was created for a corporate event.

Company- NeoNiche Integrated Solutions Pvt. Ltd.

Client. - VMware

4) Grit Guts & Glory - This logo was created for an offsite event based on Gladiator theme.

Company- NeoNiche Integrated Solutions Pvt. Ltd.

Client. - VMware

5 Babymax - This logo was created for a gripe water brand for babies and toddlers, so I wanted to reflect their growth trajectory through typography.

Company- Exel Art Advertising

6) Saddahaq - This logo was created for a promotional event.

Company- NeoNiche Integrated Solutions Pvt. Ltd.

Client. - Tata Docomo

6) India Live - This logo was created for a heart association event promoting heart health.

Company- NeoNiche Integrated Solutions Pvt. Ltd.

6) DVOR - This logo was created for brand identity representing tactical gear.

Company- OpticsPlanet Incl.